January 26th 2017 in Timelapse

How Time Lapse video can work for you


You’re just about to start a fantastic project. It will take you nearly a month. You’d love people to see how you did it. But how best to show off your hard work? A Time Lapse video could be the ideal solution.

What is Time Lapse video production?

You’ve probably seen time lapse footage in nature and wildlife programmes. Today, you can use this technology to record just about …

You’re just about to start a fantastic project. It will take you nearly a month. You’d love people to see how you did it. But how best to show off your hard work? A Time Lapse video could be the ideal solution.

What is Time Lapse video production?

You’ve probably seen time lapse footage in nature and wildlife programmes. Today, you can use this technology to record just about anything. That means you can film long-term projects and condense them into minutes. It’s an effective, low maintenance way of achieving a dynamic end product.

Why use time lapse?

Say you’ve just completed a major regeneration assignment. By having a time lapse film, people can watch the transformation happen before their eyes. The video packs months of work into a compelling minute-long film. It’s a huge plus in a world where time is short and attention spans are declining. Who wants to read a case study when it could take half an hour? With a time lapse video, you present the entire project in a fast, efficient way. It’s engaging as well as memorable and shows your project from start to finish. Post the video online and you have powerful, client-attracting content. It’s a great tool for building your customer base and your online community.

The case for video

When it comes to online marketing, one trend is very clear: video is big – and predicted to keep growing. A recent forecast by Cisco Systems indicated that 69% of consumer Internet usage will be video-based by 2017*. Meanwhile, Facebook has come out and claimed that in five years’ time, their platform will be all-video. Now’s the time to make your mark and show you’re ahead of the curve. With interest-grabbing Time Lapse videos, you can steal a march on the competition.

A versatile format

Got a long-term restoration in mind? Or a small renovation project at home? It’s good news either way: time lapse video is adaptable and can be scaled up or down. You can also be creative and add some real-time footage. For example, you could slow down and focus on certain details or feature your grand launch or opening. In both cases, mixing real-time film with time lapse can create stunning results.

Benefits for builders

Clearly, time lapse video is a highly effective tool for anyone in construction or renovation. It’s not just an accurate record of a project – it’s also a persuasive argument for funding. Add your video to bids or tenders, especially in the Heritage sector, and you have a greater chance of winning the financial support you’re after.

The Southend Time Lapse Video Production experts

If this article has left you thinking time lapse is the way forward, you might want to get in touch with Blatella Films, who are experts in the field. With their specialist knowledge and complementing video services, you can create your very own time lapse clip. The team is happy to advise and help you get the cameras rolling.

Article written by Stephen